This summer, Delhaize will be placing maximum focus on their fresh produce department, putting
vegetables and fruit centre stage. Under the motto ‘Colour Your Summer’, stores are encouraged to
create the most attractive and colourful fresh produce displays possible.
To assist with this, our Category Marketer Maarten Sluijs teamed up with an external partner in
developing a market stall-style display that allows the supermarket chain’s fresh produce managers to
achieve maximum impact with minimal effort.
A chalkboard is attached at the bottom of the display so stores can add their own personal touch.
Every angle is covered – even the chalk is included with the display.

What is presented in the market stall is up to each manager: only vegetables, only fruit or a
combination of the two. Anything goes as long as the products speak for themselves and reflect a
vibrant summer!
We include a few display ideas as inspiration.

This week, we will be delivering no fewer than 650 market stall displays to the various stores. We
can’t wait to see the different creations in stores throughout the summer!

After reading this article, do you also feel inspired to boost fruit and vegetable consumption together
with Delhaize? Then we have great news for you, as we are currently actively searching for a driven
and passionate Category Marketer! Take a look asap and maybe we’ll meet for a friendly chat before
long!